Gentry is an illustrator and graphic designer based in London, UK. She is currently branding Prime Video while also running an interior design blog and store.
In March of 2020 I launched a blog to share DIY projects, interior design trends and tips, plant care, and random bits of my life with my two cats in the Pacific Northwest. My company is dedicated to inspiring others to bring green into their life and to see the possibilities in everything.
“Weeds are flowers too once you get to know them.” - Winnie the Pooh
The difference between flowers and weeds is a matter of perception. The definition of a weed is just a plant that is growing in a place that is not desired. This has always fascinated me and I find the sentiment beautiful. Adults and kids alike will see a puffy dandelion, make a wish, and blow its seeds into the wind in a symbol of hope and optimism that also promises to wreck any yard nearby. How delightful. And thus my logo was created. A dandelion blowing into the wind.
The rest fell in line; earthy colors, a slight retro feel and a clean website that is easy to read and navigate. Although I used Squarespace for a base, I have custom HTML, CSS and javascript throughout that I implemented to give me exactly what I wanted. My branding extends to my socials where I have a Pinterest that has earned up to 3 million views a month and a quickly growing instagram that probably needs more love from me but I have high hopes for 2022.
After the launch of the blog in early 2020 I decided to start an associated store on Etsy at the end of that year. I hope one day it will be its own domain with a full line of home decor, art and accessories. The products range from large to miniature plant hangers, keychains, wall hangings, magnets and I hope to soon have Riso art prints available. The products and packaging are all eco-friendly also!